The hottest international exhibition, Jinbao brand

The Jinbao brand has great staying power in international exhibitions. After the exhibition, orders came one after another. At the 8th Beijing International Printing Exhibition (China print 2013), the jb-1050ag new full-automatic stop rotary printing machine of Zhejiang Jinbao Machinery Co., Ltd. became the focus of the audience. Some sensor stretching and tightening experiment graphics are shown in the following figure: after the exhibition, a number of orders successively flew into Zhejiang Jinbao

the effect of Beijing Printing Exhibition exceeded my expectation. At present, the order volume is large, and the supply is a little short of demand. Mr. Li Wangfu, marketing director of Zhejiang Jinbao, said that the company was trying to work overtime. Originally, the goods could be delivered in 25 days, but now the orders replied were told that it would take 45 to 60 days. It is understood that after participating in the South China Exhibition and the printing exhibition, the order volume of Zhejiang Jinbao has increased significantly, and the sales performance in the first half of 2013 has increased by 40% to 50% year-on-year

Li Wangfu believes that although the continuous orders of Zhejiang Jinbao products have the reason for the market recovery, the fundamental reason is the customer's recognition of the products. Not only new customers accept Jinbao brand and choose to place orders; Regular customers also recognize Zhejiang Jinbao and are willing to continue their cooperation. This is because Jinbao's service quality is guaranteed, so customers can buy our products with confidence

Zhejiang Jinbao has many years of experience in designing and manufacturing printing machinery and exquisite technology, specializing in the production of various types of plane screen printing machinery and auxiliary equipment. Since its establishment in 2001, the annual sales of the company have increased by more than 20%

build the brand image of Jinbao

participating in large-scale exhibitions is mainly for the purpose of corporate image, and signing bills is more opportunities for local exhibitions. Li Wangfu said frankly that exhibition marketing has always been one of the main ways for Jinbao to build brand awareness

in the second half of this year, Jinbao company will also participate in 11 exhibitions, large and small, such as Thailand Exhibition in July, Dongguan Exhibition in August, America exhibition in September and Indonesia exhibition. The Chicago International Printing Exhibition in September is very important for Jinbao. It can not only show the world a variety of high-quality printing equipment such as jb-1050ag new full-automatic stop rotary printing machine, but also a good time for Jinbao to expand its overseas business and become an international brand. Li Wangfu said that Jinbao was well prepared for the Chicago exhibition in September. In preparation for the next experiment,

more than the second half of the year, the exhibition arrangement is compact, and the focus of the exhibition work of Jinbao company next year has also been put on the agenda. A year-on-year increase of 0.65% was achieved in July at the international printing exhibition in Sao Paulo, Brazil, and in November at the China International all print exhibition. Among them, Sao Paulo international printing exhibition is the largest professional printing exhibition in Brazil and even Latin America, and is known as the most eye-catching printing industry expo in the international printing industry in South America. Jinbao company participated in Sao Paulo international printing exhibition, which not only brought Jinbao brand to South America, but also facilitated the development of South American printing market

according to Li Wangfu, Jinbao company has paid more attention to brand promotion in recent years. In addition to the traditional exhibition marketing methods, the company has also begun to try some new brand promotion methods, such as local product demonstrations, network marketing promotion, etc. It is reported that Jinbao company recently planned to hold a product demonstration in Yuncheng, Shandong Province, mainly to invite customers in some places to make machine demonstrations for them. The scale of the product demonstration will be less than 200 people, aiming at some local customers in Yuncheng, Shandong province or Handan, Hebei Province. If there is still time, the company will consider going to Jingdezhen and Chaozhou to hold such activities again

in addition to the on-the-spot product display, the network marketing promotion has also received more and more attention and recognition from Jinbao company. In the past two years, Zhejiang Jinbao has not only increased its investment in the construction of its own station and e-commerce platform, but also strengthened its interaction and cooperation with industry media platforms. In the economic era of networking, Jinbao company is moving forward with a new marketing path to enhance the popularity and influence of its brand in the world of networking

at present, Jinbao machinery, as a leading printing machinery enterprise with an annual output value of nearly 100 million yuan, is famous for its reliable quality, stable performance, and various types and complete specifications of zippers in the paper packaging, post press processing, and special printing industries. In the flower paper industry, silk screen printing machine has always been the highlight. At present, domestic flower paper manufacturers basically have Jinbao equipment. Li Wangfu said. Jinbao's printing machine once accounted for 80% of the national flower paper printing machine market, which is the best proof of Jinbao's brand